A PET WEBSITE DESIGN
Website Designing Process


    This is an example of what we go through in the process of creating a custom website for a client. The particular client that this example is based on, contacted us to find out what we would charge to create a website for her & what the process would entail. The e-mails below are from our correspondences during the process of creating a website for this clients business, and are intended to give you, the customer, a better idea of what to expect during the process of having us design a site for you.



Client
Hello,

    What would I have to provide in order to get a quote for the approx. amount of a web site, is there a monthly hosting fee,do I design my own or do you so the whole web site start to finish???? ect. How would I get started.
Thank you,


ODB Reply
Hi there,

    I can work with you to whatever capacity you like and do whatever you need me to. If you want to create your own website using some type of software program and just have me put some finishing touches on it afterwards & / or do some SEO (search engine optimization) work to it.... I can do that and help you with the process if and when you need it. If you want me to put a site together for you from the ground up, while communicating back and forth with you to get the necessary information to include on your website... I can do that too.

We do not provide webhosting though. However, I will direct you to a few different options for reliable webhosting services. (I use xxx web hosting services, and have been happier with them than any other service I have tried. Although they are a few dollars more than the rest, it's been worth my piece of mind). When you decide which hosting service you want to go with, I will show you how to set up the account and help you choose the most appropriate hosting package. This is very, very easy and if you can send an e-mail, you can do this. I will help you as much as necessary, but I doubt you will need much , since as I said... the process is very easy.

Do you want to have a website created for you, and help purchasing a domain name & web hosting? Do you see any reason you may need any more than 2 or 3 pages for your website?

Just let me know the answers to some of these questions, so I can get a better idea of what you want, & I will then give you a price quote.

We don't advertise it, but we do give better price quotes to pet service providers since we are animal lovers.
Please feel free to ask any more questions, any at all.

best wishes,
Sincerely S


Client
Hi S,

    Thank you so much for your response, I’m new at this web site stuff, I know a very little, but want to do it the right and legal way. I know I have to register my Business name so on and so forth. So you can see that your knowledge and expertise is needed.

I think 2 pages would be enough, I do not feel that clients will want to read more than that??? I would like to have a form that the prospective client can print from the web site and email/mail it back to me to get the process going. I don’t what my options are as far as logo’s, fonts, color ECT….I have what I call a “Welcome letter” that I will give prospective clients that will introduces them to what my service has to offer, which I think is what a web site should have in it???

Are you local, here in Las Vegas? If so and you want to call my number is 702-xxx-xxxx. I want to start advertising soon (like yesterday) and need a web site address so my web site can be included in the advertisement.

I look forward to doing business with you,


ODB Reply
Hi there,

    I can help you with all the website things, but as for the business end of the legalities of your business, you will have to work that out yourself. I can tell you that business licsences are not very expensive. If you want, I could also refer you to a pet sitter in San Francisco (very friendly person) that I have been doing some basic website work & SEO for. She has been through whatever legalities are necessary to start a pet sitting business and would probably be happy to give you a few tips through the e-mail. I will ask her if I can give you her e-mail address if you like?

I think a 3 page site would be sufficient for you. A homepage that tells what & where your business is and some details about your business such as what services you provide and what parts of Las Vegas you serve. Then another page with pricing information for the service(s) you provide and contact information. Then a page for a reservation request for people who want to fill out a reservation online and submit it to you. The form would come to you via e-mail when people submitted it.

As far as fonts, logo's and options..... the possibilities are pretty much unlimited. I can probably do anything you want.

Here's a link to a Columbus, Ohio boarding kennel site that I worked on recently. It's a bit more than you need, I know, but it will give you a better idea of what the possibilities are. http://www.alltails.com

I will e-mail you with a price quote tomorrow, probably by noon. If the price sounds acceptable, we can get started on the site tommorrow as well. If I end up doing a website for you, I will not accept another SEO or website design job from another pet sitter in Las Vegas, those are my personal business ethics. This way you know that I will not end up designing or working on another Las Vegas pet sitters website that will end up listed above your site in the search engines.

best wishes,
Sincerely S


Client
Hi S,

    I’m sorry to have confused you; I have all the other entities in place as far a licenses, recorded business name and so on…

What I was referring to was the website legalities, sorry for the confusion.

I’m excited to here from you so we can get this going as soon as possible. Is there anything I can send you in advance to help with determining a quote? I agree with the 3 page ides as well.

Fonts,logo and color very simple Color Kelly Green, Paw prints, and a outline of a French poodle (very cute) Let me know I can email mail them to you tonight. I like the fact that you will not provide another website in Las Vegas, great Idea.

Thank you for your professionalism,


ODB Reply
Hi there,

    This is a list of what I will do in the process of creating a site for you, it is based on what you have told me and what I believe would best suit your needs and what I believe would be best for your businesses website.....

* First I will direct you to where you can purchase your domain name & webhosting for that domain. I will help you with as much of the process as necessary. We'll go with xxx since you are ok with xxx and it will help that you are familiar with them.

* I will create a homepage as discussed before, and I will optimize this page so that it has very good positions (maybe #1, but at least within the first few results), in the search engines for these keywords "las vegas pet sitting", "las vegas pet sitter", "pet sitting las vegas", "pet sitter las vegas" & "las vegas pet sitters". These are the keywords that will be the most important for you to have good positions with.

* I will create another page with your contact information and pricing information.

* I will create a final page with a form that people can fill out online and submit it, which you will recieve via e-mail.

* I will post whatever pictures and images you would like on the 2 pages, the "form" page should not have any pictures or graphics.

* I will create a "subtle" custom background, or just a solid color, whatever your preference. It's important for backgrounds not to make the text on the page difficult to read.

* I will submit the site to other websites and "meta directories" for them to include a link to your website. I do not submit the site to the yahoo directory unless you are willing to spend the $300 fee that it cost to submit sites to yahoo's directory. (I do not recommend this at this point unless you have a large budget) It's worth it, but I would recommend waiting until you are more familiar with "things in general" online. Take it slow when it comes to throwing money at your website, that's my advice.

* I will make sure that the site has enough links to it so that the main search engines "pick it up" and list it quickly. It is not necessary to pay to be listed in the major search engines. They will list the site automatically when they find links to it from other websites that are listed.

* As a "side bonus", I will list your business, with a link to your website, in the "first spot" on this page of a directory that we own and maintain. You will be listed here permenantly, or for as long as you wish.

http://dog-cat-pet-sitter.abeautifulurn.com/las-vegas-nevada.html

I will also list you in the first spot of the pet sitting section of this page, which we also own and maintain.

xxxxxx xxxxxxxxx

That's the basics of it. I'm sure there are a few other small things that I will be doing in the process.

I will do this for $x (tips at the end are always welcome :-) )

I do not require or ask for payment until the work is finished.

If this price quote & suggestions are acceptable to you, let me know and I will tell you where to begin, and we'll get started.

I am also happy to recommend a couple other companies whom I am not affiliated with, and do not "know", but am familiar enough with their work to know you that you will get what you pay for, and not be ripped off. Or I could suggest some good free software that will enable you to create your own website.

Once again... Please feel free to ask any more questions, any at all. (no questions are stupid) .

best wishes,
Sincerely S


Client
Hi S,

    I’m ready let’s do it; I love your ideas & advise. Create a website just as you would do for yourself, so reach as many people as possible.

Do you submit and final for me to proof before it goes out??? How long before it’s done and I will need a mailing address so I can mail you a cashier’s check.

I’m ready when you are….Just let me know where to start.

Thanks again,


ODB Reply
Hi there,

    OK then, lets get rolling.

You mentioned liking the paws background of the site you saw. I won't use that background, but I will come up with something you like. I try to make every site I create, different, and I never use the same artwork twice on client sites. Many of my own personal websites look very similar and have a lot of artwork in common , but not my clients.

You will be able to see the site and give approval before it goes "live". After I create your homepage, I will show it to you. Then you will tell me what you would like different, such as a different text color or style in one area, a slightly lighter background color, move a picture or graphic to the left a little bit...... you get the idea. We'll go back and forth through e-mails until together, we have created a homepage that you like, and more importantly your customers like as well as one that is effective and practical. After that, the contact & pricing information page and the reservation form page go pretty quick and easy and won't require as much "back and forth" communication.

The whole process will take anywhere from 2 or 3 days to a week.

Please don't send a check until the work is finished, but

Our mailing address is
xxx
Las Vegas, NV 89145

Have you decided on a domain name yet? These are my suggestions in order of preference.
lasvegaspetsitting.com
lasvegaspetsitter.com
pawsitivepetsitting.com
pawsitivepetsittinglasvegas.com

One of the first things you will want to do, is go to xxx and find one of these domain names that is not already taken, then purchase that domain. After you purchase the domain name, sign up for the web hosting "stater" package.

These are the only two things you will need to "purchase". The domain name will cost $9.95 per year. The hosting will cost $11.95 per month.

To purchase a domain name, follow this link

http://xxx/domains/

to purchase the webhosting go here,

http://xxx/hosting/

Go ahead and e-mail me any pamplets, or other business information that you think will be needed. Also send any artwork or photo's you may want posted. If you have a particular color preference that you would like the name of your business to be in, or a certain font style... let me know. If you want a certain background color or color scheme, such as "pastels" or "blue and orange, let me know that too. If you don't have a lot of specific ideas about how you would like your homepage to look, that's fine too. I can just come up with something from my own creativity and we can go from there .

best wishes,
Sincerely S


ODB E-Mail
Hi there,

    I just wanted to let you know that I recieved all of your e-mails with the information needed to start working on your website. I will be in touch within a day or two at most .

best wishes,
Sincerely S


Client
Hi S,

    Thank you for the update, I would really like it if we could use the pictures of my pets and use paws print through-out where you see fit….

Thanks again,


ODB E-Mail
Hi there,

    Could you try to e-mail these attachments in a different format or try to copy and paste them into the body of an e-mail? It's not a problem if you can't do it, but if you can... I would appreciate it.

I will at least have a home page to show you for your critique, by the end of today.

Did you want me to use the images of your pets in such a way as to state "these are my own pets" and have the images mostly in one spot where people can see the pictures of your pets.........
OR....
would you rather me "incorporate" the images into your pages in appropriate places, in such a way that the pictures look like part of the site, instead of just looking like pictures of your pets? I think this would look more proffesional, but I will do what you want in the end.

Here's just one specific example of what I mean by incorporating the images into the pages.

Using the picture of the kitten to create custom "buttons" on the homepage of your site that link to the other pages of your site. Below is just an example .

best wishes,
Sincerely S


Client
Hi S,

    Please let me know if you receive and can see these. Yes “incorporate the images into my pages in appropriate places, in such a way that the pictures look like part of the site, instead of just looking like pictures of my pets”

That’s what I would like to see. I like that.

Please let me know if you need any other information

Thanks,


ODB Reply
Hi there,

    Here is a link to the homepage of your new site. I will move this page to the new domain you purchased through yahoo, when you are satisfied with it. The "link buttons" at the bottom are not active yet since these pages have not been created.

http://xxx/pawsitivepetsitting

I will incorporate the images into the "policies & procedures" page & the "additional information" page.

Please feel free to make any suggestions at all about the homepage and what you would like different or what you would like added. I'll make the changes, show it to you again, and we'll keep going back and forth this way until we have what you want. Don't worry about asking too many things, that's what I expect, so don't feel like your "bothering me".

I will be putting the other pages together while I wait on any suggestions you have for the homepage.

I was able to get the coupon images you re-sent for me no problem.

Below is the original text that I used for your homepage. I made a few slight changes so if you want any of the wording different, let me know .

best wishes,
Sincerely S


Client
Hi S,

    Please Take out this part in the second paragraph, I already said that in the 1st paragraph, I’m repeating myself???
“while you are away, which in turn will give you peace of mind the next time you leave for work, go on that business trip or take that longed over due vacation. “PAW”sitive pet sitters will be there to treat your pets as if they were one of our very own family member”

And start back at
Please gives us a call and one of our Repersentives will give a call, and so on.

Thank you, I look forward to seeing the rest.

Thanks,


ODB Reply
Hi there,

    I did recieve your e-mail this morning. I have switched the information on the homepage. I have been working on your other pages and you will notice a few of the link buttons at the bottom of the homepage are active. The "more info" link and the "policies and procedures links are the ones that are active, but the pages are nor finished yet. I expect to be done with all the pages sometime tomorrow, and then you can give me your critique on everything and we'll go from there....

Here's a link to where I have the homepage set up on one of our websites...

http://xxx/pawsitivepetsitting

If you don't see the changes on the page, you will need to click the "refresh" or "reload" button in the top of your browser window.

Please feel free to give input at any time.. .

best wishes,
Sincerely S


Client
Hi S,

    I had to laugh at what a cute idea you had when you put that caption with my dogs picture, kudos to you, keep up the good work. All I see now is proof reading errors, that I think you will catch for me! instead of trying to explain were I see them?

Can you darken the background or paws, so the paws stand out more, that is a cute idea of the paws as a back ground.

Thanks,


Client
Hi S,

    I have loved what I seen so far, you are doing a great job!!!! Keep up the good work, I can’t wait to see the finished product. You should be proud of yourself.

Have a good night,


Client
Hi S,

    It looks good. We have proof read and have made the necessary corrections. So could you insert the corrected forms into the website. Enclosed are the updated forms. Also we need the phone number to be 702-xxx-xxxx instead of 702-xxx-xxxx.

Thanks,


ODB Reply
Hi there,

    I recieved your revisions and want to double check them with you.

This is your current homepage (don't forget to click the refresh button to see the updated versions) ...

http://xxx/pawsitivepetsitting/index.html
Below is the revised version you sent me yesterday. I have added comments and corrections in red. Please let me know if you would like me to go ahead and use your revised text "as is" or if you would like me to make the corrections that I advised .

best wishes,
Sincerely S


Client
Good Morning,

    Yes please go ahead with the correction you have advised with the revised forms. Thank you again for your hard work on my website. I like the dog’s face on the homepage.

Thanks,


ODB Reply
Hi there,

    Here is a link to your current "policies and procedures" page (don't forget to refresh the browser window when you get to the page).

http://xxx/pawsitivepetsitting/pet-sitting-policies.html

Below is the "revised" page you e-mailed me yesterday, with corrections and comments in red.

Once again, please let me know if you would like to keep my revisions .

best wishes,
Sincerely S


Client
Good Morning,

    I feel like a complete idiot….PLEASE make all the changes you have mentioned in red, what would I do without all your help!

Yes, you are right about the form to be singed, that part is attached to a form that I will be taking to the clients home, so let’s leave it out.

Thank you s, sorry for this trouble I have caused you!

Thanks,


ODB Reply
Hi there,

    Please don't feel like an idiot, and don't worry about the trouble, I expect these things, besides, you don't claim to be an english major.

Now... please take another look at the reservations form page (don't forget to refresh the browser)

http://xxx/pawsitivepetsitting/pet-sitter-reservation.html

Then let me know if you would like me to just make 1 form, such as the one that you e-mailed me yesterday, or if you would prefer to leave it the way it is currently and maybe make some changes to it ?

Below is the text for the form that you sent yesterday.. .

best wishes,
Sincerely S


Client
Good Morning,

    Speaking you an English major are you. I think you did a wonderful job at catching all those mistakes.

The form in question can be deleted altogether, you got that by mistake! That is for phone reservations, however if you have a different idea for it please let me know?

I like the changes you made to the request form.

Kudos once again to you.

Thanks,


ODB Reply
Hi there,

    OK then, it's time for me to transfer your website to the new domain you purchased through yahoo. Would you prefer me to call you for the login and password or would you rather e-mail it? The e-mail is safe, and you should change your password once everything is set up anyway. If you would prefer me to call you for the password though, just tell me what number to call and when would be the best time .

best wishes,
Sincerely S


Client
Hi,

    Try xxx as the id
And xxx as the password

Thanks,


ODB Reply
Hi there,

    The password information worked. I have the pages uploaded to your new site.

http://www.pawsitivepetsittinglv.com

Please tell me what e-mail address you would like the xxx@pawsitivepetsittinglv.com mail to forward to. OR... would you prefer to leave it set up the way it is, it is set up as it's own unique e-mail box with a unique log-in and password. I think you probably want this e-mail address to forward to your xxx@cox.net , but I want to be sure and ask you first?

best wishes,
Sincerely S


Client
Hi,

    The site looks great. I was wanting to know if we can meet somewhere so I can thank you in person or I can just mail the money to you. Thank you again , You’ve done an AWESOME job.

Thanks,


ODB Reply
Hi there,

    That's no problem at all about the money. It would probably be easier to mail it, but we could meet and do it that way if your on the west side of town. I generally try not to go east of rainbow. Just let me know how you would like to do it.

You probably noticed that I made the yellow background a little brighter on your pages. We thought it looked a little drab the way it was, and when I tried the brighter yellow, I agreed. Let me know if you would like me to change it back though.

Did you want me to set up your xxx@pawsitivepetsittinglv.com e-mail address, so that it forwards to your cox.net address?

Please fill out the 2 forms on yours forms page, (one at a time) , and submit them. Then check your e-mail to make sure they are going to the e-mail address that you want them to. Then let me know so I know that it's "taken care of".

best wishes,
Sincerely S


Client
Hi S, You are an angel :)

    I would like to meet you and thank you in personally if possible, maybe Saturday afternoon if you are working that day and I will pay you in cash.

Let me know your weekend schedule. I already have two appointments set-up from people responding to the website and have received great compliments.(no surprise to me).

Thanks,


ODB Reply
Hi there,

    I have set up the forms on your site to go to your pawsitivepetsittinglv.com mail address.

I have created xxx@pawsitivepetsittinglv.com , & xxx@pawsitivepetsittinglv.com .

Both of these addresses will forward to your main and default account which is xxx@pawsitivepetsittinglv.com .

You can access your xxx@pawsitivepetsittinglv.com by signing into your original e-mail address with yahoo at xxx@yahoo.com After you log into your yahoo mail, on the left side of the page, you will see a white box area that says "Mail Accounts" and has "pawsitivepet" & "yahoo.com" right below it. Click on the "pawsitivepet" and this is where all of your pawsitivepetsittinglv.com e-mail addresses will go to, including the reservation & consultation forms.

When you compose an e-mail or reply to one, if you click the downward arrow on the right side of the "from line", you can select which of your addresses you would like to use.

Please log into your original yahoo e-mail account and make sure you are able to find your way to the pawsitivepetsittinglv.com mail addresses. In your inbox, you will find a test reservation request and a test consultation request form that I filled out. You will also find a test e-mail from me to xxx@pawsitivepetsittinglv.com and xxx@pawsitivepetsittinglv.com .

Let me know when you have done this so that I know you will be able to access your mail accounts.

best wishes,
Sincerely S


ODB Mail
Hi there,

    I just wanted to ask you if you would like me to set up your e-mail account so that whenever you get a reservation or consultation request in your e-mail, your e-mail notify you by calling your cell phone or pager? This way you don't need to check your e-mail constantly to see if you have a "request", it also gives you a faster response time to potential customers since you will know within minutes that someone has filled out a request.

If you would like me to do this, just let me know the phone number or pager number you would like me to use.

best wishes,
Sincerely S


Client
Hi S, You are an angel :)

    Yes, I would like to do it both ways you have suggested. What will happen when my cell phone rings to inform me, do I answer???

My cell number is xxx-xxxx.

P.S.
Thank you for all these suggestions. I get lots of compliments on the website.



ODB Mail
Hi there,

   

I was just wondering if you received an alert on your cell phone when I filled out the request form this morning? Just wanted to make sure it worked properly.

I have it set up so that all your request forms will automatically alert your cell phone and then be forwarded to the folder titled "request forms" in your yahoo.com mail account.

If you recieved an alert on your cell phone, and everything seems to be in order, so that you don't need me to make any adjustments to your website... then you should go ahead and change the password for your account. It is always best to use a password that is not actually a word in the dictionary and includes at least one numerical charecter.

best wishes,
Sincerely S


Client
Good morning,

    Yes I did receive that alert on my cell phone, I like the idea of the folder, I did not know you made it so it would go to a folder, that is so cool.

Thank you again for a great website and the great ideas.

If you do not mind when people ask about who did my website, I would like to forward your name on so you and get more business.

I hope to hear from you now and then just to keep in touch, I will do the same and let you know how the business is going.

Best wishes to you,



ODB Mail
Hi there,

    Glad to hear the request are forwarding to your cell phone correctly.

No, I certainly don't mind if you refer potential customers. That's the main way we get business. We don't do any off-line advertising, and we don't do any on-line paid advertising. We don't even try to "network" our business to the people we know.

Please do not tell anyone what you paid though, I don't want anyone to come to us expecting to get a "cheap" price quote.

I have posted a page that describes our custom website design process by letting people read the e-mail correspondences that take place. I have used your site and e-mails as an example. I have removed any specific information in the e-mails. The only thing on the page that could lead people to you, is the link to your site at the bottom of the page.

Please let me know if you have any problem with this.

best wishes,
Sincerely S


Las Vegas Pet Sitting
Custom Website Design
Example




SEO Website Design
HOME